fbpixel Delícia Drench Pop-Up Experience Case Study | MG Empower
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Services

Experience
Creative

Markets
Poland
Germany
#GetDrenched

Drive visibility, trial, and on-site conversion for Delícia Drench across two key European markets.

Delícia Drench launched a multi-market pop-up activation across Europe, designed to introduce the brand in high-traffic, retail-led environments and create a dynamic platform for product discovery. The experience was rolled out across Poland and Germany, combining immersive physical design, influencer engagement, and interactive sampling to connect with consumers at key moments of consideration and purchase.

Objective.

Objective.

Drive visibility, product trial, and on-site conversion for Delícia Drench across two key European markets. In Poland, the brand activated at Skincare Weeks at Studio Tęcza Żoliborz, engaging a skincare-savvy audience through discovery-led moments and influencer activity. In Germany, the focus was Douglas Frankfurt—the retailer’s top-performing store—where a prominent entrance event space and dedicated weekend promoters maximised consumer flow and engagement.

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What was the Outcome?

We developed a fully immersive Delícia Drench experience that showcased both new and hero products within a vibrant, interactive booth. The medium-sized 4.5m x 5m space was centred by an acrylic product display table and supported by a complete product assortment displayed across custom shelving with integrated storage for GWPs. To drive participation and create an energetic touchpoint, the Prize Plunge gamification mechanic served as the primary sampling moment, encouraging trial and creating a playful, memorable brand interaction.

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The booth was designed for reuse.

Allowing it to be deployed across multiple events and markets, reinforcing the brand’s commitment to sustainability. The setup was crafted to maximise visibility, facilitate hands-on discovery, and support direct sales throughout the event.

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Results.

Success.

The activation resonated strongly with guest, who responded strongly to the interactive nature of the experience. Strategic product placement and the gamified sampling mechanic contributed to significant increases in trial and supported incremental sell-through. Overall, Delícia Drench elevated its presence in both markets through premium, engaging setups that strengthened brand perception and deepened consumer connection.

 

 

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