Costa Brazil #FollowMyScent

MG Influencer.

MG Media.

MG Studio.

MG Platform.

MG Sprint.

Selling out Costa Brazil’s first fragrance via four immersive, international experiences.

Across four phases, we designed and delivered an immersive campaign to amplify the launch of Costa Brazil’s first ever fragrance, AROMA. From a New York pop-up to Cannes Film Festival, our team travelled far and wide to drive international awareness, engagement and sales for Francisco Costa’s eco-friendly beauty brand, leading to empty stock rooms for six months running.

Build awareness and understanding through a sensorial journey.

Fragrances are all about emotional connections, and that’s what we aimed to tap into when launching AROMA. The challenge was to create a 360° sensory journey that would allow consumers to experience the fragrance and be immersed in the brand’s approach to sustainability and connection with nature.

We created immersive experiences, inspiring our target audience to #FollowMyScent across four key touchpoints.

We knew we had to hit all the right notes to achieve our goals, so we created a four-phase campaign, #FollowMyScent, that combined multichannel influencer marketing, livestream shopping, an in-person pop-up activation in New York, and an immersive installation in Cannes. By connecting different consumer touchpoints through influencers and paid media, we were able to capture the sensory awakening of AROMA and tell the story of the brand’s commitment to sustainability and the environment.

Overachieved sales target, leading to empty shelves for months.

The campaign’s assertive results and Earned Media Value of over $73 thousand helped reinforce Costa Brazil’s portfolio sophistication and build unparalleled authority, with sales targets being overachieved by 55% and impressions over-delivered by 5%. Did we mention that, as a result of this campaign, Costa Brazil hasn’t had enough fragrance stock for the past six months?