Creative.

The pop-up was transformed into a vibrant Badalada x Sol de Janeiro experience, blending the energy of Brazilian street culture to bring the Badalada Feeling to life. Branded vinyls, wildposters, and a fresh repaint in Sol de Janeiro and Douglas colors created a visually striking environment, while interactive touchpoints encouraged exploration and engagement. Key elements from the Badalada booth at the Sales Convention were repurposed for the pop-up, maximising sustainability and operational efficiency while maintaining a premium, immersive brand experience.