MG Influencer.

An integrated approach to influence.

We envision and create influencer marketing activations across the consumer journey from awareness to advocacy to conversion – because nothing influences people more than a recommendation from a trusted friend.

The key to working collaboratively with influencers is understanding their ability to cause behaviour and we believe that this is best done through meaningful and powerful storytelling.

Storytelling is our DNA.

Customers are people, not purely data. And people connect with stories, emotion, and meaningful storytelling. We are social architects of interactions; storytelling is our DNA.

You can call us social architects.

Find the story within your brand and engineer interactions to bring that story to life through assertive strategies and a 360° approach.

Take your brand to the world.

We’ve built a network of relationships that span more than 40 countries and 17 different languages. When you work with us, we distribute your campaigns to international audiences, with localised impact.

360° approach.

When it comes to designing and executing effective influencer strategies our experienced in-house team will guide you through every step, from strategy to delivery, including:

Creative strategy

Procurement

Creator briefing

Management

Reporting

Our CRM can forecast results.

All of our campaigns are tailored to your objectives. We have established an invaluable influencer CRM based on the performance of every influencer post from our previous campaigns, enabling us to forecast results based on true data and effectively inform decisions. That’s how we can predict the impact of our strategies. Our reports are fully bespoke and customised, providing you with a comprehensive overview of ROI.

4Years+

Of data

1K+

Campaigns

5M+

Influencers

Expertise across all industries.

Fashion.

Beauty.

Mobile apps.

FMCG.

Luxury goods.

Automotive.

Gaming.

Home & living.

Travel.

Lifestyle.

View all case studies

Co-creation.

Authenticity is imperative for a successful influencer strategy. We work hand in hand with influencers to create content with true storytelling that is unique to not only to your brand but also the influencer.

We involve influencers in the creative process to make sure every message stays true to their voice.

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LET’S WORK TOGETHER.