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MG Platform.

The data behind
the stories.

Built by a world-class team of Data Scientists and Analysts, our proprietary platform uses AI and ML-generated analytics to help you tap into your digital ecosystem.

Analytics.

Data underpins everything we do, from strategy to activation and post-campaign reporting.

MG Platform provides next-level insights and analytics for all parts of the powerhouse (MG Influencer, MG Media, MG Studio and MG Talent). This powerful engine helps us understand, analyse and maximise your story’s impact from every angle.

 

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MG Platform for brands: data carries the key to #AboveAndBeyond storytelling.

Analysing the metadata (data about data) behind a campaign allows us to understand the complex relationships between brand, content and consumers. These insights inform not only the story we tell but how, where and why we tell it.

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MG Platform for influencers: leverage data to take control of your digital presence.

Data empowers the creator. We use MG Platform to help talents demystify analytics, power up their content and grow their brands – thanks to this elevated experience, the people we represent at MG Talent know their worth.

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Harness metadata to predict and
prescribe campaign outcomes with unrivalled accuracy.

Working with comprehensive real-time data flow on the most granular level, we can anticipate and prevent complex issues before they occur – and quickly pivot when something isn’t working.

 

 

Accuracy.
Transparency
Transparency.
Automation.
Prediction.
Prescription.

Our work.

CS_Costa_Brazil_Spa_To_Go
Costa Brazil Spa-To-Go

Promoting Costa Brazil’s new Spa-To-Go Kit with dreamy influencer content and paid media. 

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CS_Biossance_Black_Friday
Biossance Black Friday

Creating Black Friday standout for Biossance with Instagram and TikTok’s top creators. 

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CS_Pipette_ #LoveYourHands
Pipette #LoveYourHands

Launching a new hand care range for Pipette with on brand, US-based influencer content. 

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CS_Biossance_Mothers_Day
Biossance Mother’s Day

Celebrating motherhood with Biossance to drive sales, awareness and web traffic. 

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CS_Lelo
LELO #LELOveYourself

Driving brand awareness for LELO in the UK with empowering and educational influencer content.

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CS_Biossance_Miami_Experience
Biossance Miami Experience 

Launching the first-ever Biossance store with influencers and an immersive experience in Miami. 

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CS_Bumble_DateAsYouAre
Bumble #DateAsYouAre

Amplifying Bumble’s social impact around a historical platform update.

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CS_Chopard_The_Happy_Collections
Chopard: The Happy Collections

Co-creating social Joie de Vivre to drive brand and product awareness for Chopard, over five years. 

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CS_Deliveroo_#TastyThursday
Deliveroo #TastyThursdays

Bringing the fun back to Thursdays to change Deliveroo’s brand perception in the UK. 

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CS_Deliveroo_Groceries
Deliveroo Groceries

Tapping into the creativity of foodies to get the UK cooking, clicking and considering Deliveroo Groceries.

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SEE ALL WORK
MG Influencer.
MG Media.
MG Studio.
MG Platform.
MG Talent.
MG Sprint.

Co-create your next solution, fast.

Our bespoke co-creation service helps brands and businesses innovate quickly by activating a three-day immersive workshop with an all-star team of collaborators.

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Sprint

How can we empower

your brand?

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