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MG Innovation

We push creativity over conformity.

All brands fear camouflage marketing. So why do so many end up doing it anyway? MG Innovation is a dedicated hub for innovation and growth that helps brands shake off creative inhibitions and move beyond the comfortable, leveraging the creative prowess of the powerhouse to develop and execute innovative strategies that truly cut through the noise. We offer our clients a full end-to-end experience, supporting and guiding brands in the experimentation, exploration and implementation of new technologies and user journeys.

Our expertise.

MGM_Media_Buying
Media buying and activation.

A dedicated team of buying and activation specialists manages day-to-day activity across a vast range of platforms. We work closely with clients to ensure our brands remain competitive, establishing test-and-learn agendas that help to either combat competitor activity or maximise ROAS.

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MGM_Influencer_Application
Influencer amplification.

Leveraging our influencer heritage, we align creative influencer thinking with media expertise to build campaigns that appear at key moments of influence. Activating dynamic ads and audience targeting to support brand revenue goals.

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MGM_Paid_Strategy
Paid strategies and optimisation.

We lead on performance marketing campaigns using a comprehensive range of media partners. Our process spans from learning the behaviours and purchase triggers of your target audience to in-flight strategy management and optimisation.

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Podcast
Podcast Production.

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OOH.

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Audio_Visual
Audio-visual.

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Livestreaming.

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Virtual_Reality
Virtual reality.

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Immersive_Experinces
Immersive Experiences.

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MGI_Global_Strategy
Global strategy and creative.

Award-winning, disruptive, multi-channel influencer strategy providing solutions fully optimised to your business goals.

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Our work.

CS_Nacho_By_Lionsgate
LIONSGATE+ Nacho

Immersing global audiences in an edgy new show with two high-octane influencer experiences in London and Sao Paulo.

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CS_Chopard_Milla_Miglia_2
Chopard: Mille Miglia

Celebrating timelessness with Chopard to promote their Mille Miglia collection to a new audience.

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CS_Dr_Dennis
Dr Dennis Gross

A standout awareness and traffic-driving campaign to keep bestseller at Number One in the US. 

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CS_HoF_X_Barbour_Summer_Shop
HoF x Barbour: Summer Shop

Driving awareness, conversion and consideration for Barbour’s latest collection at House of Fraser.

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CS_Biossance_Germany_1
Biossance #SqualaneSquad

Tapping into a new audience for Biossance with ‘skintellectuals’.

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CS_Lionsgate+_Mexico
LIONSGATE+ Mexico

Immersing and engaging Spanish-speaking audiences in five new LIONSGATE+ shows.

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CS_Bumble_Cyberflashing
Bumble Anti-Cyberflashing

Helping Bumble spread awareness of the cyberflashing issue to change the minds of UK policymakers. 

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CS_Flannels_X_PS
Flannels x Paul Smith SS23

Capturing Gen Z hearts and minds with binge-worthy TikTok Shop content.

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CS_Fujifilm_X-S20
Fujifilm: X-S20

Creating a hero video to launch a new camera, designed for content creators. 

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CS_Barbie_x_Tangle_Teezer
Barbie x Tangle Teezer

Making the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign. 

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SEE ALL WORK

Our services.

MG Influencer.

Telling brand stories.

End-to-end influencer marketing strategies – from assertive procurement to  execution and post-campaign analysis – that amplify visibility, trust and impact, always backed by data-driven insights and analytics. Connecting the dots between brand, influencer and consumer by including creators in our pool of expertise.

Explore

Influencer
MG Talent.
MG Studio.
MG Platform.
MG Media.

Listen to our podcast

MGE_POD_S3_Ep_10_Youtube_Thumbnail_060923_1

Pin it! The definitive guide to mastering Pinterest.

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Ayati Dash

Attitude has no age: This 10-year-old is making a Metaverse to empower women.

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