MG Innovation - MG Empower

MG Innovation

We push creativity over conformity.

All brands fear camouflage marketing. So why do so many end up doing it anyway? MG Innovation is a dedicated hub for innovation and growth that helps brands shake off creative inhibitions and move beyond the comfortable, leveraging the creative prowess of the powerhouse to develop and execute innovative strategies that truly cut through the noise. We offer our clients a full end-to-end experience, supporting and guiding brands in the experimentation, exploration and implementation of new technologies and user journeys.

Our expertise.

MGM_Media_Buying
Media buying and activation.

A dedicated team of buying and activation specialists manages day-to-day activity across a vast range of platforms. We work closely with clients to ensure our brands remain competitive, establishing test-and-learn agendas that help to either combat competitor activity or maximise ROAS.

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MGM_Influencer_Application
Influencer amplification.

We lead on performance marketing campaigns using a comprehensive range of media partners. Our process spans from learning the behaviours and purchase triggers of your target audience to in-flight strategy management and optimisation.

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MGM_Paid_Strategy
Paid strategies and optimisation.

We lead on performance marketing campaigns using a comprehensive range of media partners. Our process spans from learning the behaviours and purchase triggers of your target audience to in-flight strategy management and optimisation.

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Podcast
Podcast Production.

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OOH.

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Audio_Visual
Audio-visual.

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Livestreaming.

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Virtual_Reality
Virtual reality.

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Immersive_Experinces
Immersive experiences.

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MGI_Global_Strategy
Global strategy and creative.

Award-winning, disruptive, multi-channel influencer strategy providing solutions fully optimised to your business goals.

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Our work.

CS_Genesis
Genesis #MakeTheGameYourOwn

Driving brand affinity and awareness by tapping into niche audiences for Genesis.

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CS_#ChopardLovesCinema
Chopard #ChopardLovesCinema

Evolving Chopard’s presence at the Cannes Film Festival for the last 6 years.

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CS_TikTok_Carnival
TikTok #CARNAVALTIKTOK

Launching TikTok in Brazil at an iconic cultural event.

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Rose_Inc_CS
Rose Inc #InnovationEncapsulated

Driving sales and  consideration for Rose Inc via an immersive live-shopping experience.

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CS_Flannels_X_Gucci
Flannels x Gucci

Making FLANNELS the ultimate holiday shopping destination for Gucci.

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CS_Costa_Brazil_Aroma
Costa Brazil #FollowMyScent

Selling out Costa Brazil’s first fragrance via four immersive, international experiences.

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CS_Bumble_MyLoveIsBlackLove
Bumble #MyLoveIsBlackLove

Amplifying Black British visibility and building new audiences for Bumble.

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SEE ALL WORK

Our services.

MG Influencer.

Telling brand stories.

End-to-end influencer marketing strategies – from assertive procurement to  execution and post-campaign analysis – that amplify visibility, trust and impact, always backed by data-driven insights and analytics. Connecting the dots between brand, influencer and consumer by including creators in our pool of expertise.

Explore

Influencer
MG Talent.
MG Studio.
MG Platform.
MG Media.

Listen to our podcast

REC 1

Connecting with India: Influencer marketing across the globe.

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MGE_POD_S3_Ep_1_Youtube_Thumbnail_170223_2

Thirty years in fifty minutes: Key trends to watch according to a futurist

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