fbpixel Paid strategies and optimisation. - MG Empower
Paid strategies and optimisation.

Identifying brand opportunity.

Our team of dedicated media strategists work hard to identify your challenges and opportunities, and optimise your media to maximise impact and return on ad spend.

Bumble_Paid_Strategy

Dynamic Audience Identification and Planning.

 

Bold brand awareness campaigns that capture attention.

 

Establish evolving plans that build preference and customer value.

 

Messaging and Audience Creative Frameworks.

 

Test-and-Learn Optimisation Agendas.

Dynamic audience planning: we combine audience-first thinking with best practices to deliver value and results.

Using planning and insight tools, our own Intellectual Property and connected third-party data, we design strategies that connect consumers to your brand at the most suitable moments.

Awareness.
Genenis_Media

Build Top of Mind Awareness so you’re instantly recognised by people who share your values.

Reach and engage consumers to help build and maintain brand awareness with new and existing audiences, adapting your media strategies as platforms evolve.

Optimising.

Grow preference and customer value with dynamic strategies.

Our teams monitor trends and develop dynamic strategies that adapt as consumers adopt new sets of behaviours and expectations. Tracking cross-platform behaviours to support a shift in preference and guide the path to purchase, optimising campaigns in flight.

 

 

 

Our work.

CS_PatBo_Miami
PatBO: Miami Art Basel

Co-creating an experiential brand collaboration to boost recognition and cultural relevance.

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CS_Avon
Avon

Supercharging Avon’s TikTok presence to boost growth, engagement and brand perception.

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CS_Zilch
Zilch

Driving awareness, registrations and positive brand sentiment for Zilch in the UK.

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CS_Hourglass_Veil
Hourglass: Veil Hydrating Skin Tint

Amplifying the launch of the HOURGLASS Veil Hydrating Skin Tint.

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CS_Granado_UK_Launch
Granado’s UK launch

Launching and driving brand love for Granado in a new market.

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CS_Chopard_IHD
Chopard IHD

Celebrating International Happiness Day with Chopard.

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CS_Nacho_By_Lionsgate
LIONSGATE+ Nacho

Immersing global audiences in an edgy new show with two high-octane influencer experiences in London and Sao Paulo.

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CS_Chopard_Milla_Miglia_2
Chopard: Mille Miglia

Celebrating timelessness with Chopard to promote their Mille Miglia collection to a new audience.

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CS_Dr_Dennis
Dr Dennis Gross

A standout awareness and traffic-driving campaign to keep bestseller at Number One in the US. 

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CS_HoF_X_Barbour_Summer_Shop
HoF x Barbour: Summer Shop

Driving awareness, conversion and consideration for Barbour’s latest collection at House of Fraser.

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See all work
MG Influencer.

Telling brand stories.

End-to-end influencer marketing strategies. We tap into audiences by connecting the dots between your brand and creators who are good at telling your story.

Explore

Influencer
MG Media.
MG Studio.
MG Platform.
MG Sprint.

How can we empower your brand?

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