fbpixel Paid strategies and optimisation. - MG Empower
Paid strategies and optimisation.

Identifying brand opportunity.

Our team of dedicated media strategists work hard to identify your challenges and opportunities, and optimise your media to maximise impact and return on ad spend.


Dynamic Audience Identification and Planning.


Bold brand awareness campaigns that capture attention.


Establish evolving plans that build preference and customer value.


Messaging and Audience Creative Frameworks.


Test-and-Learn Optimisation Agendas.

Dynamic audience planning: we combine audience-first thinking with best practices to deliver value and results.

Using planning and insight tools, our own Intellectual Property and connected third-party data, we design strategies that connect consumers to your brand at the most suitable moments.


Build Top of Mind Awareness so you’re instantly recognised by people who share your values.

Reach and engage consumers to help build and maintain brand awareness with new and existing audiences, adapting your media strategies as platforms evolve.


Grow preference and customer value with dynamic strategies.

Our teams monitor trends and develop dynamic strategies that adapt as consumers adopt new sets of behaviours and expectations. Tracking cross-platform behaviours to support a shift in preference and guide the path to purchase, optimising campaigns in flight.




MG Influencer.

Telling brand stories.

End-to-end influencer marketing strategies. We tap into audiences by connecting the dots between your brand and creators who are good at telling your story.


MG Media.
MG Studio.
MG Platform.
MG Sprint.

How can we empower your brand?


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