Bringing the fun back to Thursdays to change Deliveroo’s brand perception in the UK.

Activate micro-to-mega influencers to create engaging and creative content, inspiring users to take advantage of the #TastyThursdays discount.

Hilarious situational comedy sketches – improvised living room night clubs, DIY fine dining experiences and at-home festivals – compared Thursday nights with and without Deliveroo to get people thinking about the real life impact of #TastyThursdays. Rolled out over three months, our influencers’ TikTok and Instagram content worked to both entertain and educate our audience, driving home the idea that life is better with Deliveroo.