Costa Brazil Spa-To-Go

MG Influencer.

MG Media.

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Promoting Costa Brazil’s new Spa-To-Go Kit with dreamy influencer content and paid media.

When Costa Brazil released their new travel-sized Spa-To-Go Kit, they challenged MG Empower to show US consumers why it used to be exclusive to the world’s most luxurious hotels. So we re-engaged multi-tier influencers to create on brand content, build hype with travel-centric storytelling and drive traffic to Costa Brazil’s key online touchpoints.

GLOBAL STRATEGY AND CREATIVE / INFLUENCER DISCOVERY AND PLANNING / INFLUENCER AMPLIFICATION / END-TO-END CAMPAIGN MANAGEMENT / POST-CAMPAIGN INTELLIGENCE

Strategy.

Engage influencers who had worked with Costa Brazil before to lean into a new narrative: travel essentials.

By leveraging our influencers’ existing relationships with the brand, we were able to capture the attention of their followers and organically showcase the benefits of Spa-To-Go. Contextualised within key travel moments – from dreamy hotel showers to tranquil moments and beautiful product shots – they effectively told Costa Brazil’s story. Because there’s no moment like a holiday to make you realise just how much you need quality, portable skincare.

Influencer dialogue dominated the comments sections and paid media (once again) paid off.

Purchase consideration in audience sentiment was high for this campaign, indicating effective alignment between brand, influencer and audience. The travel theme resonated well, receiving high praise and more purchase intent than is standard for a campaign of this scale. Tying it all together, MG Media came through by generating 969K extra impressions and 29.7K link clicks thanks to smart targeting and content amplification.

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#GoneToRio

Promoting Costa Brazil’s new Spa-To-Go Kit with dreamy influencer content and paid media.

Drive sales and brand consideration in the US by immersing Costa Brazil’s online communities in their new Spa-To-Go Kit.

Strategy.

Engage influencers who had worked with Costa Brazil before to lean into a new narrative: travel essentials.

Paid media amplified native influencer content to extend reach and drive site traffic.

Influencer dialogue dominated the comments sections and paid media (once again) paid off.

How can we empower
your brand?

Services.

Useful links.

London.

New York.

Our newsletter.

Who we are.

Case studies.

This month's highlights.

Insights and inspiration.

Latest.

Telling brand stories.

Amplifying stories in every direction.

Bringing stories to life.

The data behind the stories.

Telling people’s stories.

Co-create your next solution, fast.

#GoneToRio

Promoting Costa Brazil’s new Spa-To-Go Kit with dreamy influencer content and paid media.

Drive sales and brand consideration in the US by immersing Costa Brazil’s online communities in their new Spa-To-Go Kit.

Strategy.

Engage influencers who had worked with Costa Brazil before to lean into a new narrative: travel essentials.

Paid media amplified native influencer content to extend reach and drive site traffic.

Influencer dialogue dominated the comments sections and paid media (once again) paid off.

How can we empower your brand?

Services.

Useful links.

London.

New York.

Our newsletter.

How can we empower
your brand?