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Chopard: the Happy Collections
#ChopardHappyDiamonds #ChopardHappyHearts  #ChopardHappyDiamonds #ChopardHappyHearts  #ChopardHappyDiamonds #ChopardHappyHearts  #ChopardHappyDiamonds #ChopardHappyHearts 
Platforms
Global
#ChopardHappyDiamonds #ChopardHappyHearts 

Co-creating social Joie de Vivre to drive brand and product awareness for Chopard, over five years.

We’ve been delighting and growing Chopard’s consumer base for over five years now, working with long-term brand ambassadors and mega influencers to create high-quality Instagram content around two key collections: Happy Diamonds and Happy Hearts. Evoking the Joie de Vivre with which the Chopard brand is synonymous, our influencers invited their highly engaged audiences to enter this iconic luxury jewellerer’s world of dreams.

 

GLOBAL STRATEGY AND CREATIVE / INFLUENCER DISCOVERY AND PLANNING / INFLUENCER AMPLIFICATION / AUDIO-VISUAL / END-TO-END CAMPAIGN MANAGEMENT / POST-CAMPAIGN INTELLIGENCE 

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Challenge.

Activate highly relevant voices to grow Chopard’s audience, drive traffic to its online touchpoints, and amplify conversations around the brand and its Happy collections.

In order to satisfy Chopard’s objectives while authentically bringing Chopard’s Joie de Vivre spirit to life, we were required to perform an intense influencer procurement, vetting and briefing process. We also needed to develop existing influencer relationships, leveraging their presence at Cannes Film Festival and providing them with links to drive meaningful – and measurable – online engagement.

Procure and engage global, mega influencers to create storytelling content around both Happy collections.

Among our influencer requirements were a highly engaged audience, a proclivity for storytelling and world-building, and a natural affinity with the brand’s narrative and unique target personas. So our procurement experts worked very closely with our database and influencers themselves – what we ended up with was a diverse set of voices, faces and platforms spanning multiple tiers, gender identities and regions to match Chopard’s unique and expansive target markets.

 

 

 

 

Strategy.
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Our briefs were like poetry. They encouraged influencers to take creative risks without losing sight of the brand’s objectives.

The briefs were tailored to every influencer, hitting the right notes for the brand while leaving plenty of room for creative interpretation and risk-taking. Chopard wanted magical storytelling and gorgeous content on Instagram – you don’t get that from a boring, overly-prescriptive brief – and that’s exactly what we delivered. Branded content, personal memories and experiences with Chopard that truly evoked its aspirational, dreamlike world.

Outstanding content led to consistently overwhelming audience responses.

Every year and in every campaign, incredible engagement rates – as high as 13% – blew Chopard away. That’s testament to the quality of our IM process as well as our influencers’ innate abilities to exude everything Chopard has come to define: timeless beauty, elegance, and luxury through-and-through.

Among our top-performing influencers were Brazilian superstar Bruna Marquezine and Mexican actress-diva Maite Perroni.

All our influencers created global impact, but Bruna and Maite provided the most meaningful ROI with their massive platforms and adoring audiences. The whole world gushed over their content, regularly using words like ‘dreamy’, ‘love’ and ‘perfection’ in their reactions and heading en masse to Chopard’s website and social channels.

 

 

 

 

Results.
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