Biossance Black Friday

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Creating Black Friday standout for Biossance with Instagram and TikTok’s top creators.

When you combine an irresistible discount with a compelling brand story, you strike gold. That’s what we helped Biossance do in the lead-up to, and aftermath of, Black Friday 2021. Multi-tier creators joined forces over two campaign phases to create engaging and educational content, driving incredibly positive sentiment and inspiring audiences to get shopping.

GLOBAL STRATEGY AND CREATIVE / INFLUENCER DISCOVERY AND PLANNING / END-TO-END CAMPAIGN MANAGEMENT / POST-CAMPAIGN INTELLIGENCE

Challenge.

Cut through the competition and drive sales for Biossance by encouraging audiences to make more meaningful purchases on Black Friday.

When Biossance asked MG Empower to create hype around their Black Friday deals, brands were under mounting pressure to showcase a meaningful purpose around the holiday shopping kick-off. So, in the lead-up and aftermath, we were challenged to launch a campaign that put the brand’s unique sustainability story front-and-centre to maximise engagement, awareness and sales – and create significant standout from other retailers.

Engage on brand Instagram and TikTok creators to create educational content over two phases.

The big idea was that skincare purchases should be based on conscious decision making and mindful education around the impact behind each purchase. So, we procured influencers with authority in the clean skincare space and asked them to start posting content a few days prior to offer’s official release – building momentum around Black Friday and Cyber Monday – followed by a further influencer activation that focused on a hero product: a Lip Plumping Serum.

Inspiring content drove consumers to click the link, use the offer and become Biossance loyalists.

Top-performing mega influencers connected beautifully with the Biossance story, genuinely inspiring their audiences to get in on the action and take advantage of the Black Friday deals. Sentiment analysis revealed passionate interest in the products’ clean and sustainable formulations, backed by a high engagement rate of 7.5% on Instagram and 13.6K click-throughs to the brand’s website across the two phases.

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#BiossancePartner

Creating Black Friday standout for Biossance with Instagram and TikTok’s top creators.

Challenge.

Cut through the competition and drive sales for Biossance by encouraging audiences to make more meaningful purchases on Black Friday.

Engage on brand Instagram and TikTok creators to create educational content over two phases.

Inspiring content drove consumers to click the link, use the offer and become Biossance loyalists.

How can we empower
your brand?

Services.

Useful links.

London.

New York.

Our newsletter.

Who we are.

Case studies.

This month's highlights.

Insights and inspiration.

Latest.

Telling brand stories.

Amplifying stories in every direction.

Bringing stories to life.

The data behind the stories.

Telling people’s stories.

Co-create your next solution, fast.

#BiossancePartner

Creating Black Friday standout for Biossance with Instagram and TikTok’s top creators.

Challenge.

Cut through the competition and drive sales for Biossance by encouraging audiences to make more meaningful purchases on Black Friday.

Engage on brand Instagram and TikTok creators to create educational content over two phases.

Inspiring content drove consumers to click the link, use the offer and become Biossance loyalists.

How can we empower your brand?

Services.

Useful links.

London.

New York.

Our newsletter.

How can we empower
your brand?